Cosmetics & Fragrance customer reviews: the 2026 benchmark
CustomerEye analysed 496 Cosmetics & Fragrance companies, which average an overall score of 61.4 out of 100 across 178,210 customer reviews. Across the industry, Communication is the weakest theme, with an average sentiment of 60.9 out of 100.
Headline figures
- Companies analysed
- 496
- Average score
- 61.4 / 100
- Average rating
- 4.31 / 5
- Positive reviews
- 77.4%
- Reviews behind the benchmark
- 178,210
100 of these companies show a rising review trend.
Highest-scoring Cosmetics & Fragrance companies
| # | Company | Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Beauty and the Boutique | 97.4 | 4.87 | 100 |
| 2 | Pura Cosmetics | 96.3 | 4.92 | 97 |
| 3 | Precious Pearls | 95.9 | 4.85 | 100 |
| 4 | Delhicious | 92.2 | 4.64 | 200 |
| 5 | Arosmic | 92.0 | 4.67 | 100 |
| 6 | AMR Beauty Group | 91.5 | 4.62 | 100 |
| 7 | fragrancehouse.co.uk | 90.8 | 4.71 | 100 |
| 8 | Pastel Cosmetics UK | 90.5 | 4.68 | 98 |
| 9 | Glamnetic | 88.7 | 4.46 | 1,054 |
| 10 | SCENTUK | 88.7 | 4.39 | 200 |
What Cosmetics & Fragrance customers talk about
Average sentiment per theme across the industry, weakest first (0–100).
Cosmetics & Fragrance: average sentiment by theme
| Category | Value (score) |
|---|---|
| Communication | 60.9 score |
| Problem Resolution | 69.6 score |
| Delivery Shipping | 76.9 score |
| Pricing | 78.6 score |
| Customer Support | 79.3 score |
| Response Speed | 80.4 score |
| Loyalty | 80.5 score |
| Value For Money | 83.6 score |
| Onboarding | 83.7 score |
| Product Quality | 86.1 score |