Nature Spell

Cosmetics & Fragrance • United Kingdomnaturespell.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

−5.3 vs. last month4.33 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#62of 191

Top 32% · Upper Half

#1 (best)#191 (worst)

#60Peer

#61Peer

#62This company

#63Peer

#64Peer

Overall Customer Sentiment

Above Average

75% of reviews positive, 25% negative

75%

positive

Positive75%
Neutral1%
Negative25%

Sentiment Balance

Covering October 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.2%

Product Quality

17.7%

Response Speed

15.9%

Loyalty

9.6%

Customer Support

9.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH60/100

60/100

signal score

•Built from a negative-review share of 38.7% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

78.2%

4★

4.8%

3★

2.2%

2★

1.8%

1★

13.0%

Based on 600 analyzed reviews. Sentiment is slipping: 83.5% of reviews in the last three months were positive, compared with 90.7% in the three months before that.

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