Based on public reviews and response behavior.
600 reviews over 203 days (about 90 per month). Busiest month: 29% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026
Score
42.0
Industry average 61.0
19.0 below average
Rating
3.75
Industry average 4.31
0.56 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
61% of reviews positive, 37% negative
Covering November 2024 — 13 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 54% of reviews in this period, with 31% negative and 15% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.143 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 42.0 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
Included in the full report
Unlock the full report — $4.99