Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
61% of reviews positive, 37% negative
Covering November 2024 — 13 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 54% of reviews in this period, with 31% negative and 15% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 21.2% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 68.3% of reviews in the last three months were positive, compared with 59.9% in the three months before that.
