Based on public reviews and response behavior.
199 reviews over 3 days (about 2019 per month). Busiest month: 100% of reviews — one month dominates this sample. Languages: en 99%, nl 1%, da 1%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
72.4
Industry average 60.6
11.8 above average
Rating
4.84
Industry average 4.30
0.54 above average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
91% of reviews positive, 9% negative
Covering September 2026 — 198 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 91% of reviews in this period, with 9% negative and 1% neutral.
Based on 1 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 199 analysed reviews.
Included in the full report
Unlock the full report — $4.99Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 72.4 places the company in the top quarter of about 400 ranked Cosmetics & Fragrance companies (75th percentile: 70). Keep the drivers behind it visible in customer communication and watch the weakest topic so the position holds.
The company replies to 71% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
