Doll Beauty

Cosmetics & Fragrance • United Kingdomwww.dollbeauty.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

+18.8 vs. last month4.47 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#115of 191

Top 60% · Mid Pack

#1 (best)#191 (worst)

#113Peer

#114Peer

#115This company

#116Peer

#117Peer

Overall Customer Sentiment

Mid Pack

85% of reviews positive, 14% negative

85%

positive

Positive85%
Neutral0%
Negative14%

Sentiment Balance

Covering October 2024 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.4%

Product Quality

20.3%

Response Speed

14.7%

Loyalty

12.3%

Customer Support

10.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW16/100

16/100

signal score

•Built from a negative-review share of 22.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

83.0%

4★

3.2%

3★

1.3%

2★

2.5%

1★

10.0%

Based on 600 analyzed reviews. Sentiment is improving: 96.3% of reviews in the last three months were positive, compared with 81.0% in the three months before that.

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