Customereye

Fragrance Direct

Cosmetics & Fragrancewww.fragrancedirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 241 days (about 25 per month). Busiest month: 26% of reviews. Languages: en 100%, fr 1%.

Overall Score

87/100
+7.7 vs. last month4.54 ★ average rating · 200 reviews
87/100 from 200 reviews over 9 months, moderate confidence.

Cosmetics & Fragrance average: score 60.4, rating 4.31 stars, reply rate 37.1%, over 356 ranked companies · benchmark 4 Oct 2026

Score

87.2

Industry average 60.4

26.8 above average

Rating

4.54

Industry average 4.31

0.23 above average

Reply rate

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Industry average 37.1%

not measured

Competitive Performance Rank

Among ranked Cosmetics & Fragrance companies

#9of 356 ranked in Cosmetics & Fragrance
Top 3% · Top Tier
#1 (best)#356 (worst)
#7Peer
#8Peer
#9This company
#10Peer
#11Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Category Leader

81% of reviews positive, 18% negative

81%
positive
  • Positive81%
  • Neutral1%
  • Negative18%

Sentiment Balance

Covering September 2026 — 3 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Pricing
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Product Quality
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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