Based on public reviews and response behavior.
100 reviews over 897 days (about 3.4 per month). Busiest month: 58% of reviews — one month dominates this sample. Languages: en 99%, sv 1%.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
74.2
Industry average 63.7
10.5 above average
Rating
4.26
Industry average 4.25
in line with average
Reply rate
—
Industry average 36.5%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
85% of reviews positive, 15% negative
Covering September 2026 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.283 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 74.2 places the company in the top quarter of about 400 ranked Cosmetics & Fragrance companies (75th percentile: 74). Keep the drivers behind it visible in customer communication and watch the weakest topic so the position holds.
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