ByErim

Cosmetics & Fragrance • United Kingdombyerim.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

+15.0 vs. last month4.46 ★ average rating · 610 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#104of 191

Top 54% · Mid Pack

#1 (best)#191 (worst)

#102Peer

#103Peer

#104This company

#105Peer

#106Peer

Overall Customer Sentiment

Mid Pack

85% of reviews positive, 13% negative

85%

positive

Positive85%
Neutral2%
Negative13%

Sentiment Balance

Covering October 2024 — 10 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 90% of reviews in this period, with 10% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 608 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

20.9%

Loyalty

17.9%

Customer Support

13.3%

Pricing

13.0%

Delivery Shipping

9.8%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM28/100

28/100

signal score

•Built from a negative-review share of 13.4% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

81.8%

4★

3.6%

3★

3.1%

2★

2.0%

1★

9.5%

Based on 610 analyzed reviews. Sentiment is slipping: 86.7% of reviews in the last three months were positive, compared with 96.0% in the three months before that.

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