Based on public reviews and response behavior.
1,000 reviews over 525 days (about 58 per month). Busiest month: 9% of reviews. Languages: en 90%, unknown 8%, da 1%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
66.8
Industry average 60.6
6.2 above average
Rating
4.12
Industry average 4.30
0.18 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
65% of reviews positive, 34% negative
Covering July 2026 — 29 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 66% of reviews in this period, with 31% negative and 3% neutral.
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 94% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Delivery Shipping" is the strongest recurring theme in the reviews: 663 mentions with a sentiment score of 70.70/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
