The Natural Deodorant Co.

Cosmetics & Fragrance • United Kingdomnaturaldeoco.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

57/100

+4.3 vs. last month4.72 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#91of 191

Top 48% · Upper Half

#1 (best)#191 (worst)

#89Peer

#90Peer

#91This company

#92Peer

#93Peer

Overall Customer Sentiment

Above Average

89% of reviews positive, 10% negative

89%

positive

Positive89%
Neutral1%
Negative10%

Sentiment Balance

Covering October 2024 — 33 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 94% of reviews in this period, with 6% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

21.6%

Loyalty

16.8%

Delivery Shipping

16.7%

Response Speed

13.0%

Customer Support

8.3%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW12/100

12/100

signal score

•Built from a negative-review share of 12.0% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

85.0%

4★

7.5%

3★

3.2%

2★

3.3%

1★

1.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 95.4% of reviews in the last three months were positive, compared with 95.5% in the three months before that.

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