Kids & Family customer reviews: the 2026 benchmark
CustomerEye analysed 210 Kids & Family companies, which average an overall score of 68.2 out of 100 across 21,803 customer reviews. Across the industry, Communication is the weakest theme, with an average sentiment of 66.8 out of 100.
Headline figures
- Companies analysed
- 210
- Average score
- 68.2 / 100
- Average rating
- 4.43 / 5
- Positive reviews
- 83.9%
- Reviews behind the benchmark
- 21,803
47 of these companies show a rising review trend.
Highest-scoring Kids & Family companies
| # | Company | Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Little Fae | 97.2 | 4.86 | 100 |
| 2 | Lottie & Lysh | 95.5 | 4.81 | 100 |
| 3 | Bambino Baby | 94.0 | 4.99 | 80 |
| 4 | Noodoll | 92.0 | 4.88 | 100 |
| 5 | Clair de Lune | 91.8 | 4.71 | 139 |
| 6 | gus + beau | 90.2 | 4.57 | 86 |
| 7 | Gracegentle | 90.1 | 4.93 | 100 |
| 8 | Tum To Mom Subscription Box | 90.1 | 4.33 | 200 |
| 9 | Twin Science | 89.4 | 4.36 | 53 |
| 10 | BABYGO.UK | 88.7 | 4.41 | 200 |
What Kids & Family customers talk about
Average sentiment per theme across the industry, weakest first (0–100).
Kids & Family: average sentiment by theme
| Category | Value (score) |
|---|---|
| Communication | 66.8 score |
| Problem Resolution | 71.6 score |
| Pricing | 79.5 score |
| Delivery Shipping | 80.5 score |
| Value For Money | 81.4 score |
| Customer Support | 82.8 score |
| Loyalty | 83.1 score |
| Response Speed | 84.5 score |
| Onboarding | 86.6 score |
| Product Quality | 88.1 score |