Travel & Hospitality customer reviews: the 2026 benchmark
CustomerEye analysed 1,162 Travel & Hospitality companies, which average an overall score of 60.9 out of 100 across 210,926 customer reviews. Across the industry, Communication is the weakest theme, with an average sentiment of 63.3 out of 100.
Headline figures
- Companies analysed
- 1,162
- Average score
- 60.9 / 100
- Average rating
- 3.92 / 5
- Positive reviews
- 73.5%
- Reviews behind the benchmark
- 210,926
288 of these companies show a rising review trend.
Highest-scoring Travel & Hospitality companies
| # | Company | Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Perfect Stays | 98.4 | 4.81 | 100 |
| 2 | Madison Hill London | 98.1 | 4.91 | 87 |
| 3 | Hean Castle Estate - Holiday Cottages | 97.8 | 4.98 | 100 |
| 4 | Harbour Holidays | 97.8 | 4.82 | 174 |
| 5 | Vintage Travel | 97.5 | 4.99 | 100 |
| 6 | GoEco | 96.8 | 4.89 | 100 |
| 7 | The Lake Garda Villa Company | 96.6 | 4.79 | 90 |
| 8 | Big House Experience | 96.4 | 4.89 | 200 |
| 9 | Zaitoon Travel | 96.4 | 4.95 | 200 |
| 10 | South Farm Holiday Cottages and Fishery | 96.4 | 4.93 | 73 |
What Travel & Hospitality customers talk about
Average sentiment per theme across the industry, weakest first (0–100).
Travel & Hospitality: average sentiment by theme
| Category | Value (score) |
|---|---|
| Communication | 63.3 score |
| Delivery Shipping | 65.6 score |
| Problem Resolution | 66.3 score |
| Pricing | 68.6 score |
| Value For Money | 72.2 score |
| Response Speed | 72.8 score |
| Loyalty | 75.1 score |
| Customer Support | 76 score |
| Onboarding | 80.6 score |
| Product Quality | 80.8 score |