RSPCA (England and Wales)

Charity & Fundraising • United Kingdomwww.rspca.org.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

23/100

+4.9 vs. last month1.58 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Charity & Fundraising companies

#13of 13

Top 100% · Bottom Tier

#1 (best)#13 (worst)

#9Peer

#10Peer

#11Peer

#12Peer

#13This company

Overall Customer Sentiment

Below Average

29% of reviews positive, 69% negative

29%

positive

Positive29%
Neutral2%
Negative69%

Sentiment Balance

Covering October 2024 — 13 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 15% of reviews in this period, with 77% negative and 8% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

25.2%

Communication

15.7%

Loyalty

14.8%

Pricing

12.1%

Product Quality

12.1%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 25.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH84/100

84/100

signal score

•Built from a negative-review share of 64.0% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

12.7%

4★

1.0%

3★

1.5%

2★

1.8%

1★

83.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 5.6% of reviews in the last three months were positive, compared with 3.5% in the three months before that.

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