O2

Mobile & Telecom • United Kingdomwww.o2.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

35/100

+2.7 vs. last month3.16 ★ average rating · 620 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#99of 114

Top 87% · Bottom Tier

#1 (best)#114 (worst)

#97Peer

#98Peer

#99This company

#100Peer

#101Peer

Overall Customer Sentiment

Below Average

47% of reviews positive, 52% negative

47%

positive

Positive47%
Neutral2%
Negative52%

Sentiment Balance

Covering November 2024 — 165 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 47% of reviews in this period, with 50% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Communication

18.3%

Customer Support

17.2%

Loyalty

11.5%

Delivery Shipping

9.6%

Onboarding

9.4%

Most feedback concerns Communication.

The most common complaint theme is Communication, making up 18.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH69/100

69/100

signal score

•Built from a negative-review share of 51.5% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

46.0%

4★

5.0%

3★

6.1%

2★

5.2%

1★

37.7%

Based on 620 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 56.9% in the three months before that.

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