Based on public reviews and response behavior.
100 reviews over 301 days (about 10 per month). Busiest month: 23% of reviews. Languages: en 99%, nl 1%.
These figures describe an earlier period, not the last 12 months.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
69.3
Industry average 63.7
5.6 above average
Rating
4.15
Industry average 4.25
0.10 below average
Reply rate
—
Industry average 36.5%
not measured
Not ranked
no reviews in the last 12 months
79% of reviews positive, 21% negative
Covering December 2022 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.737). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 85% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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