Cosmetics & Fragrance • United Statessimplerhaircolor.com
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 331 days (about 55 per month). Busiest month: 11% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
65.3
Industry average 60.6
4.7 above average
Rating
4.29
Industry average 4.30
in line with average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
76% of reviews positive, 23% negative
Covering August 2024 — 33 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 79% of reviews in this period, with 18% negative and 3% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.113 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
"Onboarding" is the strongest recurring theme in the reviews: 347 mentions with a sentiment score of 85.60/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
