Customereye

SIMPLER Hair Color

Cosmetics & Fragrance • United Statessimplerhaircolor.com

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

65/100
+1.6 vs. last month4.29 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#56of 191
Top 29% · Upper Half
#1 (best)#191 (worst)
#54Peer
#55Peer
#56This company
#57Peer
#58Peer

Overall Customer Sentiment

Above Average

76% of reviews positive, 23% negative

76%
positive
  • Positive76%
  • Neutral2%
  • Negative23%

Sentiment Balance

Covering August 2024 — 33 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 79% of reviews in this period, with 18% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Onboarding
23.3%
Product Quality
18.8%
Loyalty
15.0%
Response Speed
9.1%
Customer Support
8.5%

Most feedback concerns Onboarding.

The most common complaint theme is Communication, making up 2.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM46/100
46/100
signal score
  • Built from a negative-review share of 26.7% across this company's analyzed reviews.
  • 2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5
77.3%
4
3.8%
3
1.8%
2
4.0%
1
13.0%

Based on 600 analyzed reviews. Sentiment is slipping: 79.9% of reviews in the last three months were positive, compared with 86.2% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis