Cosmetics & Fragrance • United Stateswww.functionofbeauty.com
Review data last updated .
Based on public reviews and response behavior.
998 reviews over 1,316 days (about 23 per month). Busiest month: 25% of reviews. Languages: en 97%, unknown 3%, da 0%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
65.9
Industry average 60.6
5.3 above average
Rating
3.95
Industry average 4.30
0.35 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
70% of reviews positive, 28% negative
Covering May 2024 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.
Share of theme mentions
Themes extracted from 998 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.666). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 92% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
