Customereye

Function of Beauty

Cosmetics & Fragrance • United Stateswww.functionofbeauty.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

66/100
3.95 ★ average rating · 998 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#52of 191
Top 27% · Upper Half
#1 (best)#191 (worst)
#50Peer
#51Peer
#52This company
#53Peer
#54Peer

Overall Customer Sentiment

Above Average

70% of reviews positive, 28% negative

70%
positive
  • Positive70%
  • Neutral2%
  • Negative28%

Sentiment Balance

Covering May 2024 — 4 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 971 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
18.6%
Pricing
16.2%
Delivery Shipping
15.0%
Loyalty
12.9%
Customer Support
10.1%

Most feedback concerns Product Quality.

The most common complaint theme is Customer Support, making up 10.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH63/100
63/100
signal score
  • Built from a negative-review share of 27.6% across this company's analyzed reviews.
  • 20 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating
5
56.1%
4
14.1%
3
11.0%
2
5.9%
1
12.8%

Based on 998 analyzed reviews. Sentiment is slipping: 25.0% of reviews in the last three months were positive, compared with 40.0% in the three months before that.

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