ALT. Fragrances

Cosmetics & Fragrance • United Statesaltfragrances.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

52/100

+20.2 vs. last month4.60 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#145of 191

Top 76% · Bottom Tier

#1 (best)#191 (worst)

#143Peer

#144Peer

#145This company

#146Peer

#147Peer

Overall Customer Sentiment

Below Average

79% of reviews positive, 19% negative

79%

positive

Positive79%
Neutral2%
Negative19%

Sentiment Balance

Covering July 2026 — 65 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 91% of reviews in this period, with 9% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

20.1%

Product Quality

15.1%

Delivery Shipping

14.1%

Response Speed

12.8%

Loyalty

10.7%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100

25/100

signal score

•Built from a negative-review share of 19.4% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

86.9%

4★

3.1%

3★

0.8%

2★

1.2%

1★

8.0%

Based on 1,000 analyzed reviews. Sentiment is holding steady: 88.6% of reviews in the last three months were positive, compared with 89.4% in the three months before that.

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