Based on public reviews and response behavior.
1,000 reviews over 354 days (about 86 per month). Busiest month: 12% of reviews. Languages: en 91%, unknown 7%, da 1%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
49.2
Industry average 61.0
11.8 below average
Rating
4.30
Industry average 4.31
in line with average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
75% of reviews positive, 23% negative
Covering July 2026 — 39 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 31% negative and 8% neutral.
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.127). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 49.2 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
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