Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
82% of reviews positive, 18% negative
Covering November 2024 — 35 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 94% of reviews in this period, with 3% negative and 3% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is holding steady: 83.6% of reviews in the last three months were positive, compared with 81.5% in the three months before that.
