Cosmetics & Fragrance • United Kingdomwww.ellisons.co.uk
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 275 days (about 66 per month). Busiest month: 13% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
64.6
Industry average 60.6
4.0 above average
Rating
4.70
Industry average 4.30
0.40 above average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
78% of reviews positive, 21% negative
Covering October 2024 — 59 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 85% of reviews in this period, with 15% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around problem resolution scores -0.168 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 8% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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