Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
88% of reviews positive, 12% negative
Covering May 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Showing 580 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is slipping: 14.3% of reviews in the last three months were positive, compared with 42.9% in the three months before that.
