Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
53% of reviews positive, 45% negative
Covering July 2026 — 96 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 53% of reviews in this period, with 45% negative and 2% neutral.
Showing 997 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 26.5% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 997 analyzed reviews. Sentiment is slipping: 70.1% of reviews in the last three months were positive, compared with 76.5% in the three months before that.
