Based on public reviews and response behavior.
997 reviews over 147 days (about 206 per month). Busiest month: 23% of reviews. Languages: en 85%, unknown 10%, es 4%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
59.0
Industry average 60.6
1.6 below average
Rating
3.82
Industry average 4.30
0.48 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
53% of reviews positive, 45% negative
Covering July 2026 — 96 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 53% of reviews in this period, with 45% negative and 2% neutral.
Based on 6 months of reviews, too short to read a trend
Share of theme mentions
Themes extracted from 997 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.305). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 99% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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