Based on public reviews and response behavior.
194 reviews over 36 days (about 164 per month). Busiest month: 75% of reviews — one month dominates this sample. Languages: en 68%, it 10%, es 8%.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
41.5
Industry average 63.7
22.2 below average
Rating
2.72
Industry average 4.25
1.53 below average
Reply rate
—
Industry average 36.5%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
36% of reviews positive, 62% negative
Covering October 2026 — 146 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 38% of reviews in this period, with 59% negative and 3% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 194 most recent reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 41.5 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 55, median: 64). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 56% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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