Based on public reviews and response behavior.
100 reviews over 18 days (about 169 per month). Busiest month: 64% of reviews — one month dominates this sample. Languages: en 100%.
Cosmetics & Fragrance average: score 64.6, rating 4.33 stars, reply rate 36.7%, over 449 ranked companies · benchmark 23 Oct 2026
Score
42.8
Industry average 64.6
21.8 below average
Rating
3.07
Industry average 4.33
1.26 below average
Reply rate
—
Industry average 36.7%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
64% of reviews positive, 36% negative
Covering October 2026 — 36 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 69% of reviews in this period, with 31% negative and 0% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 449 ranked companies in Cosmetics & Fragrance (benchmark 23 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.141 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 42.8 sits in the bottom quarter of about 450 ranked Cosmetics & Fragrance companies (25th percentile: 55, median: 65). The weakest topic and the reply rate are the two levers that move this score fastest.
Included in the full report
Unlock the full report — $4.99