Smirk

Cosmetics & Fragrance • United Kingdomgetsmirk.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

+66.7 vs. last month3.37 ★ average rating · 610 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#181of 191

Top 95% · Bottom Tier

#1 (best)#191 (worst)

#179Peer

#180Peer

#181This company

#182Peer

#183Peer

Overall Customer Sentiment

Below Average

59% of reviews positive, 40% negative

59%

positive

Positive59%
Neutral1%
Negative40%

Sentiment Balance

Covering October 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 601 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Pricing

15.0%

Delivery Shipping

14.6%

Loyalty

13.8%

Customer Support

13.6%

Product Quality

12.1%

Most feedback concerns Pricing.

The most common complaint theme is Pricing, making up 15.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH75/100

75/100

signal score

•Built from a negative-review share of 39.7% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.4avg rating

5★

51.0%

4★

7.9%

3★

2.0%

2★

5.4%

1★

33.8%

Based on 610 analyzed reviews. Sentiment is slipping: 60.0% of reviews in the last three months were positive, compared with 66.7% in the three months before that.

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