Perfume

Cosmetics & Fragrance • United Stateswww.perfume.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

79/100

−1.5 vs. last month4.36 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#8of 191

Top 4% · Top Tier

#1 (best)#191 (worst)

#6Peer

#7Peer

#8This company

#9Peer

#10Peer

Overall Customer Sentiment

Category Leader

66% of reviews positive, 32% negative

66%

positive

Positive66%
Neutral3%
Negative32%

Sentiment Balance

Covering July 2026 — 96 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 30% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 996 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

25.9%

Product Quality

15.9%

Pricing

14.6%

Response Speed

13.2%

Loyalty

10.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Problem Resolution, making up 2.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM40/100

40/100

signal score

•Built from a negative-review share of 31.5% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

77.3%

4★

6.2%

3★

3.3%

2★

1.8%

1★

11.4%

Based on 1,000 analyzed reviews. Sentiment is holding steady: 87.3% of reviews in the last three months were positive, compared with 90.3% in the three months before that.

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