Based on public reviews and response behavior.
600 reviews over 1,923 days (about 9.5 per month). Busiest month: 6% of reviews.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
42.1
Industry average 63.7
21.6 below average
Rating
3.43
Industry average 4.25
0.82 below average
Reply rate
—
Industry average 36.5%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
62% of reviews positive, 37% negative
Covering April 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.
Share of theme mentions
No theme data collected for this company yet.
Themes from the 600 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 42.1 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 55, median: 64). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 98% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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