Based on public reviews and response behavior.
600 reviews over 331 days (about 55 per month). Busiest month: 16% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026
Score
45.7
Industry average 61.0
15.3 below average
Rating
3.59
Industry average 4.31
0.72 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
67% of reviews positive, 32% negative
Covering October 2024 — 27 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 48% of reviews in this period, with 52% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.564). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 45.7 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
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