Based on public reviews and response behavior.
1,312 reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
52.4
Industry average 61.0
8.6 below average
Rating
2.74
Industry average 4.31
1.57 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
51% of reviews positive, 48% negative
Covering July 2026 — 14 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.
Share of theme mentions
Themes extracted from 1,312 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 403 mentions with a sentiment score of 74.25/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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