Estée Lauder

Cosmetics & Fragrance • United Stateswww.esteelauder.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

32/100

+17.1 vs. last month1.88 ★ average rating · 381 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#186of 191

Top 97% · Bottom Tier

#1 (best)#191 (worst)

#184Peer

#185Peer

#186This company

#187Peer

#188Peer

Overall Customer Sentiment

Below Average

43% of reviews positive, 56% negative

43%

positive

Positive43%
Neutral1%
Negative56%

Sentiment Balance

Covering August 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 320 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

17.6%

Delivery Shipping

16.2%

Loyalty

15.3%

Communication

12.1%

Pricing

10.4%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH75/100

75/100

signal score

•Built from a negative-review share of 55.3% across this company's analyzed reviews.
•26 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.9avg rating

5★

16.5%

4★

3.4%

3★

3.1%

2★

5.2%

1★

71.7%

Based on 381 analyzed reviews. Sentiment is holding steady: 21.7% of reviews in the last three months were positive, compared with 18.2% in the three months before that.

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