Customereye

askINKEY | The INKEY List

Cosmetics & Fragrance • United Kingdomtheinkeylist.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

51/100
4.72 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#150of 191
Top 79% · Bottom Tier
#1 (best)#191 (worst)
#148Peer
#149Peer
#150This company
#151Peer
#152Peer

Overall Customer Sentiment

Below Average

78% of reviews positive, 21% negative

78%
positive
  • Positive78%
  • Neutral1%
  • Negative21%

Sentiment Balance

Covering October 2024 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 595 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
24.8%
Response Speed
16.2%
Product Quality
12.9%
Delivery Shipping
11.7%
Communication
10.6%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH52/100
52/100
signal score
  • •Built from a negative-review share of 32.7% across this company's analyzed reviews.
  • •2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating
5★
89.0%
4★
4.2%
3★
1.3%
2★
0.7%
1★
4.8%

Based on 600 analyzed reviews. Sentiment is slipping: 50.0% of reviews in the last three months were positive, compared with 71.4% in the three months before that.

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