Based on public reviews and response behavior.
482 reviews over 1,929 days (about 7.6 per month). Busiest month: 83% of reviews — one month dominates this sample.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026
Score
29.8
Industry average 61.0
31.2 below average
Rating
2.17
Industry average 4.31
2.14 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
36% of reviews positive, 62% negative
Covering October 2021 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 482 analysed reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.228 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 29.8 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
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