Based on public reviews and response behavior.
200 reviews over 44 days (about 138 per month). Busiest month: 53% of reviews — one month dominates this sample. Languages: en 100%.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
40.3
Industry average 63.7
23.4 below average
Rating
3.50
Industry average 4.25
0.75 below average
Reply rate
—
Industry average 36.5%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
60% of reviews positive, 40% negative
Covering September 2026 — 94 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 66% of reviews in this period, with 34% negative and 0% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 200 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around problem resolution scores -0.375 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 40.3 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 55, median: 64). The weakest topic and the reply rate are the two levers that move this score fastest.
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