Apple

Media & Content • United Stateswww.itunes.com

Review data last updated August 16, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

48/100

+8.0 vs. last month2.67 ★ average rating · 1,405 reviews

Competitive Performance Rank

Among fully-analyzed Media & Content companies

#113of 172

Top 66% · Mid Pack

#1 (best)#172 (worst)

#111Peer

#112Peer

#113This company

#114Peer

#115Peer

Overall Customer Sentiment

Mid Pack

41% of reviews positive, 56% negative

41%

positive

Positive41%
Neutral2%
Negative56%

Sentiment Balance

Covering August 2026 — 102 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 44% of reviews in this period, with 54% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,329 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

16.3%

Pricing

16.3%

Loyalty

13.6%

Customer Support

12.6%

Communication

11.3%

Most feedback concerns Product Quality.

The most common complaint theme is Product Quality, making up 16.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH91/100

91/100

signal score

•Built from a negative-review share of 56.4% across this company's analyzed reviews.
•19 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.7avg rating

5★

30.7%

4★

7.1%

3★

7.5%

2★

8.1%

1★

46.5%

Based on 1,405 analyzed reviews. Sentiment is slipping: 45.2% of reviews in the last three months were positive, compared with 52.3% in the three months before that.

Unlock full insights