Iceland

Food & Beverage • United Kingdomwww.iceland.co.uk

Review data last updated August 16, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

23/100

−25.0 vs. last month1.61 ★ average rating · 773 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#547of 551

Top 99% · Bottom Tier

#1 (best)#551 (worst)

#545Peer

#546Peer

#547This company

#548Peer

#549Peer

Overall Customer Sentiment

Below Average

26% of reviews positive, 73% negative

26%

positive

Positive26%
Neutral2%
Negative73%

Sentiment Balance

Covering August 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 724 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

18.9%

Customer Support

16.1%

Loyalty

14.9%

Communication

11.8%

Pricing

10.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 18.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH83/100

83/100

signal score

•Built from a negative-review share of 72.7% across this company's analyzed reviews.
•21 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

10.5%

4★

1.9%

3★

3.6%

2★

6.2%

1★

77.7%

Based on 773 analyzed reviews. Sentiment is improving: 28.6% of reviews in the last three months were positive, compared with 22.2% in the three months before that.

Unlock full insights