Character

Apparel & Fashion • United Kingdomwww.character.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

33/100

−1.1 vs. last month2.77 ★ average rating · 2,100 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#319of 330

Top 97% · Bottom Tier

#1 (best)#330 (worst)

#317Peer

#318Peer

#319This company

#320Peer

#321Peer

Overall Customer Sentiment

Below Average

42% of reviews positive, 56% negative

42%

positive

Positive42%
Neutral2%
Negative56%

Sentiment Balance

Covering August 2026 — 689 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 24% of reviews in this period, with 74% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,100 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

16.1%

Customer Support

15.7%

Loyalty

14.9%

Delivery Shipping

11.7%

Response Speed

11.3%

Most feedback concerns Product Quality.

The most common complaint theme is Customer Support, making up 15.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH89/100

89/100

signal score

•Built from a negative-review share of 55.8% across this company's analyzed reviews.
•9 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

35.1%

4★

4.9%

3★

6.6%

2★

8.6%

1★

44.8%

Based on 2,100 analyzed reviews. Sentiment is slipping: 26.9% of reviews in the last three months were positive, compared with 96.4% in the three months before that.

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