Customereye

Character

Apparel & Fashion • United Kingdomwww.character.com

Review data last updated .

Based on public reviews and response behavior.

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4,104 reviews over 1,189 days (about 105 per month). Busiest month: 32% of reviews. Languages: en 91%, unknown 7%, ru 2%.

Overall Score

28/100
+0.9 vs. last month2.10 ★ average rating · 4,104 reviews
28/100 from 4,104 reviews over 39 months, high confidence.

Apparel & Fashion average: score 64.9, rating 4.29 stars, reply rate 36.9%, over 3,001 ranked companies · benchmark 29 Oct 2026

Score

27.7

Industry average 64.9

37.2 below average

Rating

2.10

Industry average 4.29

2.19 below average

Reply rate

—

Industry average 36.9%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#2951of 3001 ranked in Apparel & Fashion
Top 98% · Bottom Tierdown 55 from last month
#1 (best)#3001 (worst)
#2949Peer
#2950Peer
#2951This company
#2952Peer
#2953Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

32% of reviews positive, 66% negative

32%
positive
  • Positive32%
  • Neutral2%
  • Negative66%

Sentiment Balance

Covering August 2026 — 1,313 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 27% of reviews in this period, with 71% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)
HiddenHidden

Theme Distribution

Share of theme mentions

Customer Support
Hidden
Loyalty
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Communication
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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