Apparel & Fashion customer reviews: the 2026 benchmark
CustomerEye analysed 2,977 Apparel & Fashion companies, which average an overall score of 63.7 out of 100 across 517,268 customer reviews. Across the industry, Communication is the weakest theme, with an average sentiment of 64.0 out of 100.
Headline figures
- Companies analysed
- 2,977
- Average score
- 63.7 / 100
- Average rating
- 4.26 / 5
- Positive reviews
- 78.2%
- Reviews behind the benchmark
- 517,268
671 of these companies show a rising review trend.
Highest-scoring Apparel & Fashion companies
| # | Company | Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Wardrobeatthecross | 97.8 | 5.00 | 55 |
| 2 | TUSTING | 97.4 | 4.99 | 96 |
| 3 | The Dress Studio | 97.3 | 4.94 | 100 |
| 4 | BodezArt | 97.2 | 4.94 | 100 |
| 5 | yanaactive.co.uk | 97.2 | 4.92 | 100 |
| 6 | Catherines of Partick | 96.7 | 4.91 | 103 |
| 7 | WHOCLO | 96.5 | 4.90 | 147 |
| 8 | Kismet London | 96.4 | 4.95 | 61 |
| 9 | Banana Moon Clothing | 96.4 | 4.98 | 100 |
| 10 | Ditsydi | 96.0 | 4.95 | 100 |
What Apparel & Fashion customers talk about
Average sentiment per theme across the industry, weakest first (0–100).
Apparel & Fashion: average sentiment by theme
| Category | Value (score) |
|---|---|
| Communication | 64 score |
| Problem Resolution | 69.8 score |
| Pricing | 76.2 score |
| Delivery Shipping | 77.3 score |
| Loyalty | 78.1 score |
| Customer Support | 79.5 score |
| Value For Money | 80.4 score |
| Response Speed | 80.9 score |
| Onboarding | 82.2 score |
| Product Quality | 84.7 score |