Mypura

Apparel & Fashion • United Kingdommypura.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

56/100

+8.3 vs. last month4.67 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#121of 330

Top 37% · Upper Half

#1 (best)#330 (worst)

#119Peer

#120Peer

#121This company

#122Peer

#123Peer

Overall Customer Sentiment

Above Average

89% of reviews positive, 10% negative

89%

positive

Positive89%
Neutral1%
Negative10%

Sentiment Balance

Covering October 2024 — 14 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 93% of reviews in this period, with 7% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

26.9%

Loyalty

15.3%

Customer Support

13.4%

Delivery Shipping

12.9%

Pricing

9.7%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW9/100

9/100

signal score

•Built from a negative-review share of 13.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

83.5%

4★

6.8%

3★

5.2%

2★

2.3%

1★

2.2%

Based on 600 analyzed reviews. Sentiment is improving: 94.3% of reviews in the last three months were positive, compared with 88.0% in the three months before that.

Unlock full insights