Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
27% of reviews positive, 71% negative
Covering July 2025 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.
Showing 978 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2025.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 21.8% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 982 analyzed reviews. Sentiment is slipping: 14.3% of reviews in the last three months were positive, compared with 33.3% in the three months before that.
