Fruugo Canada (CA) - fruugo.ca

General Retail & Marketplaces • United Kingdomfruugo.ca

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

59/100

+12.6 vs. last month4.38 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#94of 359

Top 26% · Upper Half

#1 (best)#359 (worst)

#92Peer

#93Peer

#94This company

#95Peer

#96Peer

Overall Customer Sentiment

Above Average

63% of reviews positive, 34% negative

63%

positive

Positive63%
Neutral3%
Negative34%

Sentiment Balance

Covering October 2024 — 40 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 25% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

28.8%

Product Quality

13.3%

Response Speed

13.1%

Pricing

10.5%

Loyalty

9.1%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 5.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100

34/100

signal score

•Built from a negative-review share of 40.0% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

69.3%

4★

17.3%

3★

4.3%

2★

0.2%

1★

8.8%

Based on 600 analyzed reviews. Sentiment is improving: 95.6% of reviews in the last three months were positive, compared with 89.6% in the three months before that.

Unlock full insights