Customereye

British Airways

Airlines & Aviationbritishairways.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

44/100
−17.5 vs. last month2.26 ★ average rating · 300 reviews

Competitive Performance Rank

Among fully-analyzed Airlines & Aviation companies

#4of 41
Top 10% · Top Tier
#1 (best)#41 (worst)
#2Peer
#3Peer
#4This company
#5Peer
#6Peer

Overall Customer Sentiment

Category Leader

40% of reviews positive, 59% negative

40%
positive
  • Positive40%
  • Neutral1%
  • Negative59%

Sentiment Balance

Covering July 2026 — 10 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 80% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 300 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
17.1%
Response Speed
15.8%
Delivery Shipping
12.9%
Loyalty
12.3%
Product Quality
11.9%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH94/100
94/100
signal score
  • Built from a negative-review share of 59.3% across this company's analyzed reviews.
  • 10 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating
5
12.7%
4
13.3%
3
9.3%
2
15.7%
1
49.0%

Based on 300 analyzed reviews. Sentiment is slipping: 28.6% of reviews in the last three months were positive, compared with 39.1% in the three months before that.

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