Air China

Airlines & Aviationair-china.skytrax-import

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

42/100

2.27 ★ average rating · 300 reviews

Competitive Performance Rank

Among fully-analyzed Airlines & Aviation companies

#6of 41

Top 15% · Top Tier

#1 (best)#41 (worst)

#4Peer

#5Peer

#6This company

#7Peer

#8Peer

Overall Customer Sentiment

Category Leader

38% of reviews positive, 61% negative

38%

positive

Positive38%
Neutral0%
Negative61%

Sentiment Balance

Covering January 2026 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 264 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

17.4%

Loyalty

13.9%

Response Speed

13.7%

Delivery Shipping

11.2%

Pricing

11.1%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH81/100

81/100

signal score

•Built from a negative-review share of 61.3% across this company's analyzed reviews.
•12 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating

5★

11.7%

4★

15.3%

3★

10.7%

2★

11.0%

1★

51.3%

Based on 300 analyzed reviews. Sentiment is holding steady: 25.0% of reviews in the last three months were positive, compared with 22.2% in the three months before that.

Unlock full insights