4 Pillars

Lending & Consumer Finance • Canada4pillars.ca

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

56/100

−10.9 vs. last month4.90 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#146of 275

Top 53% · Mid Pack

#1 (best)#275 (worst)

#144Peer

#145Peer

#146This company

#147Peer

#148Peer

Overall Customer Sentiment

Mid Pack

87% of reviews positive, 11% negative

87%

positive

Positive87%
Neutral3%
Negative11%

Sentiment Balance

Covering October 2024 — 20 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 85% of reviews in this period, with 15% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

31.4%

Loyalty

16.9%

Product Quality

14.3%

Onboarding

12.3%

Pricing

9.1%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW18/100

18/100

signal score

•Built from a negative-review share of 18.0% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

92.7%

4★

6.0%

3★

0.5%

2★

0.2%

1★

0.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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