Beauty & Wellness customer reviews: the 2026 benchmark
CustomerEye analysed 3,029 Beauty & Wellness companies, which average an overall score of 63.5 out of 100 across 666,578 customer reviews. Across the industry, Communication is the weakest theme, with an average sentiment of 61.7 out of 100.
Headline figures
- Companies analysed
- 3,029
- Average score
- 63.5 / 100
- Average rating
- 4.24 / 5
- Positive reviews
- 77.2%
- Reviews behind the benchmark
- 666,578
699 of these companies show a rising review trend.
Highest-scoring Beauty & Wellness companies
| # | Company | Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Shaun Mckeown- Jikiden Reiki teacher | 98.4 | 4.99 | 88 |
| 2 | Dr CP Aesthetics | 98.0 | 5.00 | 100 |
| 3 | Beyond Fitness | 97.8 | 4.99 | 94 |
| 4 | Serious Laughter Yoga | 97.7 | 4.96 | 100 |
| 5 | Drs Tatiana + Rishi Advanced Aesthetics | 97.5 | 4.96 | 100 |
| 6 | Mayfair Practice | 97.5 | 4.98 | 55 |
| 7 | Izabella Bordignon London | 97.4 | 5.00 | 81 |
| 8 | Urthly Organics | 97.3 | 5.00 | 56 |
| 9 | Skyn Deep - Professional Massage Therapy | 97.3 | 4.93 | 86 |
| 10 | Yogawithlenak | 97.0 | 4.99 | 83 |
What Beauty & Wellness customers talk about
Average sentiment per theme across the industry, weakest first (0–100).
Beauty & Wellness: average sentiment by theme
| Category | Value (score) |
|---|---|
| Communication | 61.7 score |
| Problem Resolution | 71.3 score |
| Delivery Shipping | 75 score |
| Pricing | 77.3 score |
| Value For Money | 78.3 score |
| Response Speed | 79.7 score |
| Customer Support | 80 score |
| Loyalty | 80 score |
| Onboarding | 83.7 score |
| Product Quality | 85.2 score |