Base Formula

Beauty & Wellness • United Kingdomwww.baseformula.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

−0.9 vs. last month4.88 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#183of 351

Top 52% · Mid Pack

#1 (best)#351 (worst)

#181Peer

#182Peer

#183This company

#184Peer

#185Peer

Overall Customer Sentiment

Mid Pack

88% of reviews positive, 10% negative

88%

positive

Positive88%
Neutral2%
Negative10%

Sentiment Balance

Covering October 2024 — 20 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 90% of reviews in this period, with 10% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.4%

Product Quality

19.4%

Response Speed

16.6%

Customer Support

13.6%

Loyalty

11.9%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM39/100

39/100

signal score

•Built from a negative-review share of 23.7% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

93.3%

4★

4.3%

3★

0.8%

2★

0.0%

1★

1.5%

Based on 600 analyzed reviews. Sentiment is slipping: 92.2% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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