Flora & Curl

Beauty & Wellness • United Kingdomfloracurl.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

47/100

+4.8 vs. last month3.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#305of 351

Top 87% · Bottom Tier

#1 (best)#351 (worst)

#303Peer

#304Peer

#305This company

#306Peer

#307Peer

Overall Customer Sentiment

Below Average

70% of reviews positive, 29% negative

70%

positive

Positive70%
Neutral2%
Negative28%

Sentiment Balance

Covering October 2024 — 97 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 27% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.9%

Product Quality

19.1%

Loyalty

14.6%

Pricing

11.5%

Response Speed

11.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM30/100

30/100

signal score

•Built from a negative-review share of 28.3% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.9avg rating

5★

59.0%

4★

7.7%

3★

9.7%

2★

6.5%

1★

17.2%

Based on 600 analyzed reviews. Sentiment is improving: 72.1% of reviews in the last three months were positive, compared with 66.4% in the three months before that.

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