Zumba

Sports & Fitness • United Stateswww.zumba.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

73/100

4.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#2of 174

Top 1% · Top Tier

#1 (best)#174 (worst)

#1Peer

#2This company

#3Peer

#4Peer

#5Peer

Overall Customer Sentiment

Category Leader

92% of reviews positive, 8% negative

92%

positive

Positive92%
Neutral1%
Negative8%

Sentiment Balance

Covering October 2024 — 87 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 91% of reviews in this period, with 8% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

40.6%

Customer Support

14.9%

Pricing

11.0%

Onboarding

10.9%

Loyalty

9.0%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW14/100

14/100

signal score

•Built from a negative-review share of 12.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

91.7%

4★

4.8%

3★

1.8%

2★

0.5%

1★

1.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 98.4% of reviews in the last three months were positive, compared with 98.3% in the three months before that.

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