Customereye

Sportsdirect

Apparel & Fashion • United Kingdomwww.sportsdirect.com

Review data last updated .

Based on public reviews and response behavior.

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412 reviews over 3,124 days (about 4 per month). Busiest month: 48% of reviews. Languages: en 72%, unknown 25%, nl 2%.

Overall Score

44/100
3.84 ★ average rating · 412 reviews
44/100 from 412 reviews over 31 months, high confidence.

Apparel & Fashion average: score 64.5, rating 4.25 stars, reply rate 38.3%, over 2,361 ranked companies · benchmark 30 Oct 2026

Score

44.3

Industry average 64.5

20.2 below average

Rating

3.84

Industry average 4.25

0.41 below average

Reply rate

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Industry average 38.3%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#2165of 2361 ranked in Apparel & Fashion
Top 92% · Bottom Tier
#1 (best)#2361 (worst)
#2163Peer
#2164Peer
#2165This company
#2166Peer
#2167Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

66% of reviews positive, 33% negative

66%
positive
  • Positive66%
  • Neutral1%
  • Negative33%

Sentiment Balance

Covering September 2026 — 198 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 48% of reviews in this period, with 51% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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