Free People

Apparel & Fashion • United Stateswww.freepeople.com

Review data last updated August 16, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

53/100

−14.7 vs. last month2.90 ★ average rating · 1,379 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#159of 330

Top 48% · Upper Half

#1 (best)#330 (worst)

#157Peer

#158Peer

#159This company

#160Peer

#161Peer

Overall Customer Sentiment

Above Average

53% of reviews positive, 45% negative

53%

positive

Positive53%
Neutral2%
Negative45%

Sentiment Balance

Covering August 2026 — 13 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 31% negative and 8% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,318 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

17.2%

Loyalty

15.8%

Customer Support

13.4%

Pricing

11.2%

Product Quality

11.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 17.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH65/100

65/100

signal score

•Built from a negative-review share of 45.0% across this company's analyzed reviews.
•29 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.9avg rating

5★

41.1%

4★

3.9%

3★

4.9%

2★

4.2%

1★

45.8%

Based on 1,379 analyzed reviews. Sentiment is holding steady: 84.4% of reviews in the last three months were positive, compared with 87.7% in the three months before that.

Unlock full insights